Home Retail Group ( HRG) which owns Argos and Homebase invested heavily in good Programme and Project Management systems in 2010 to help transform their call centres and the success has now encouraged them to make further investments in digital marketing. HRG reported that
- Argos' multi-channel sales penetration increased to 51% of total sales. Internet sales grew 10% to reach 42% of Argos' total sales. Argos' website and app visits increased by 24% with mobile shopping now representing 10% of total sales
- Announced transformation plan which will reinvent Argos as a digital retail leader and reposition it from a catalogue-led to a digitally-led business
At Co-operative Group they are currently looking to invest in a Group wide Programme Office and in 2014 this will focus on delivering £100 millions of savings identified so far. Today the Coop reported annual loses of £2 billion pounds and are being forced to sell off businesses and make thousands of Head office redundancies
How will the Coop become a digitally-led business?
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